OUAI & Dedcool’s Exclusive Flower Truck

OUAI came to Pop Up Mob with the ask of creating a one day mobile activation focused on brand/product awareness for their latest collab with DedCool, the Melrose Place Dedtergent. A perfectly pink flower truck, [branded in all things OUAI x Dedcool] made a lasting impression on both Melrose Place & Abbot Kinney. Consumers were generously gifted a bouquet of flowers, product samples, cookies, rolls of quarters and stickers all wrapped up a OUAI tote. The line was consistent, energetic, and eager to learn more about exactly what was going on!