A RE:PAIR LAB FOR RUNNERS
IN NYC
During the NYC Marathon in Novemeber, we helped Lululemon execute RE:PAIR - a SoHo based ‘house of run’ integrated offline and online runners, exchanging re:pair points for premium recovery experiences from Normatech, Keetz Snacks and others. From the re:pair lab, lululemon gifted custom run gear and hosted community events.
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A HUB TO RECOVER AND SHARE RUNNING EXPERIENCES
There Were Over 3,300 Unique Recovery Redemptions In The Four Weeks Around The NYC Marathon.
1.44x Sales Forecast
3,300
1 DAY
NYC
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What else we’ve done
