UNLOCK YOUR FOREVER
NEW YORK POP UP
Pop Up Mob Captivated New Yorkers Passing By 101 Grand in Soho And Lured Them In. The Customers Had To Find The Key To Love Through The Kay Jewelers Experience. It Was A Pop Up Based On Neil Laneʼs New Book And Focused On “Unlocking Your Forever” Through A Set Of Questions, Creating An Experience That No Other Jewelry Brand Had Done Before.
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AN OASIS FOR EVERY TYPE OF BRIDE
Consumers Would Then Be Able To Discover What Type Of Bride They Were And Experience It In Real Life By Being Ushered To The Enchanted Room That Reflected Their Specific Personality.
Product Launch
2,800
1 WEEKEND
NYC
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What else we’ve done
