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AN 80'S BEAUTY
TAKE-OUT JOINT
Gisou Contacted Pop Up Mob To Turn Papaya Dog, An Iconic Hot Dog Stand, Into A “Take-Out” Of Shampoo And Conditioner. This Unique Idea Was Made Real By The Mob. Not A Trace Of Papaya Dog Was Left Once We Took Over The Space And Created A “Take-Out & Refill Your Gisou”. We Placed Large Containers With Different Gisou Products So Each Customer Could Take The Amount They Wanted In Their Own Smaller Containers. It Was A Great Way To Know The Brand Since We Had A “Gisou Menu” That Displayed All Their Different Products.
A RE-USE AND REFILL SUSTAINABLE POP UP
We Featured A Multiplicity Of Photo Opportunities, Creating An Ideal Social Media And Online Buzz Generator, Which Resulted In Enhanced Brand Awareness And Presence.
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1.75x Sales Forecast
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3,000
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3 DAYS
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NYC